Think about how your business helps your clients. Think about what your team does to support each other, and what your human resources team does to make sure everyone’s needs are attended to. These are the things that are worth emphasizing in an interview.
Does your company keep a well-stocked snack cupboard? Does your team occasionally get together for happy hour? Those perks might sound good, but candidates can see right through them. They don’t want tasty chips or the promise of the odd evening out—they want tangible ways to grow their career and make an impact (and make money). Fun perks are worth offering and a friendly atmosphere is what you should always aim for, but they are not the end-all, be-all for talent when embarking on a job search.
Make sure you’re putting the best your company has to offer front and center—you don’t want any quality candidate ever leaving an interview unclear about why they should join your team. Remember, they’re interviewing you just as much as you’re interviewing them.